Author: Jai Prakash Srivastava
House cleaning services are increasingly in demand these days by home owners who find themselves short of time to maintain their homes effectively because of busy, hectic schedules. Increasingly, people are seeking out professional maid service businesses to hire to clean their houses. With this increased demand for residential cleaning services, there are increased opportunities for entrepreneurs to take advantage of the increased demand to start house cleaning businesses, in the United States and elsewhere in the modern, industrialized world. If you’ve been thinking of starting a house cleaning business, now is a good time to do so.
You will not need any formal certifications if you want to start a house cleaning business. You will, however, need to approach the problem of starting a residential cleaning business seriously. Although there is no special certification required, starting a maid service business will require several initial steps, such as writing a business plan, and doing a certain amount of market research prior to launching into running your new cleaning business.
There are certain steps that need to be followed by a person who is planning to start a house cleaning business. The first step is to develop a good house cleaning business plan, which helps in setting an appropriate direction for the house cleaning business and also helps in adequate running of the business.
Another critical step is to obtain insurance for your new house cleaning business. You will need to obtain general liability insurance, workers compensation insurance for your employees and a bond which will protect you should one of your employees behave inappropriately at a client’s location – for example, damage something negligently, or steal something from the client. Although these incidents are rare, you will need to protect yourself in case something like that does occur. These are critical things to consider when starting a house cleaning business.
The cleaning business owner should create proof of insurance certificates, which show that the company is insured and bonded. This gives you an advantage over amateurs and causal cleaners who offer to clean for people but are not insured and/or bonded. A home owner wants to feel comfortable about whom she is employing, and allowing access to her house. It is important to build and generate confidence in current and prospective clients. This makes your house cleaning business attractive to people, providing them confidence that they are covered in the event of an accident.
Besides having copies of your insurance certificates to show clients, it is important to build and burnish your image in other ways, as well. Get a good, attractive logo designed for your maid service, and, if you are going to be providing cars to your maids, have a pleasing design created for the cars. You then have a moving advertisement rolling around the streets of your town, advertising your house cleaning business.
Concerning advertising and marketing your business: You will need to run ads in your local papers and perhaps the Yellow Pages, though the internet is now becoming one of the most important places for you to promote your cleaning business. It is well worth your while to spend a reasonable amount on getting a professional web page designed and built. Make sure that you get advice concerning SEO (Search Engine Optimization) from a reliable source. With good SEO, your site should appear at the top of the free listings in the major search engines – Google, Yahoo, Bing, Ask!, etc. That way, when someone types in “maid service ” or “house cleaning ” in Google, for example, your listing will show up in the top ten. Besides having your free listings, you can also spend a certain amount on pay-per-click advertising. This has proven effective for many businesses. You will need the help of a SEM (search engine marketing) expert to advise you on a monthly PPC budget and a set of targeted keyboards. One place you can find a SEO expert is at www.thoughtfulsystems.com
Make sure you specify all the services you offer in your web site. You can consult with an advisor about what services to offer initially. Perhaps you want to make your business exclusively a maid service, but you might also want to offer other services besides house cleaning, such as carpet cleaning, window washing, lawn care, etc.
In summary, then you should start out preparing a business plan – a plan of action and a budget for how to start the house cleaning business. Also include a marketing plan, and set up a system for employing your first maids. Consider carefully what skills and attributes you will require from your maids, and set up tests which you can give them when they apply. You may want to do a background check on prospective house cleaners – many insurance companies will not cover a loss of an item from a house if the house cleaner who was present when the loss occurred has a criminal record.
Once you have studied the free information at www.start-house-celaning-business.com, it would be a good idea to consult with one of the consultants available at that site. Then you’ll be well-prepared to make a great success out of your new house cleaning business.
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